Fully weatherproof outdoor counting systems can offer value in many scenarios, such as monitoring the capacity of events, understanding how many people your new window display attracted, and also on a large scale for a city-wide crowd or footfall monitoring.
Tried and tested in the harshest of weather, our outdoor people counting systems are over 98% accurate even in the busiest situations.
Our highly accurate outdoor counters keep working through sun, rain, snow, freezing temperatures and wind all year round.
Stores, shopping centres, venues, stadiums, attractions and even hot air balloons are using our open-air footfall and people counting systems.
Counts are securely sent wirelessly to a head office for key performance indicator analysis.
Counting balloon passengers in order to compare the number of tickets issued with the number of people who actually went up. The system uses CCTV cameras to track peoples’ movements.
Our intelligent people counters connect to the cameras. They detect people in the camera picture and record how many people pass underneath the camera and other information like how long people stand and look. The counting units securely stream data to a remote computer.
Authorised people can access the data over the internet.
Counting people passing by a shop. The camera is easily mounted to the outside of a building. Shops can in this way, for example, test how well new window displays are working at attracting customers into the shop. The people counters can be configured individually for all sorts of situations, including crowd counting.
The system architecture means counts for different areas and towns can be seen together as they happen. There are no limits to the size of the system, simply connect as many cameras and counters as you require.
Counting Pedestrians in Town Centres. Town centre managers need pedestrian counts to monitor precisely how the town is being used. They can accurately assess the impact of development initiatives and use the data to inform future decisions.The pedestrian counts also help determine the potential for new retail stores, providing evidence for prospective businesses moving into the area. Similarly, the footfall data helps determine the level of rents which can be charged.
Comparison of changes in footfall levels and pedestrian movements over time shows whether a town centre is improving or losing trade. The rich data identifies any areas that might be declining and shows where investment may need to be targeted: an early-warning to stop the situation getting worse.
Data can be saved in a choice of formats, including MySql which is easily integrated into existing database systems. So the town centre counts could be viewed alongside, for example, counts of vehicles entering car parks.
Smart Cities. Smart Cities are incorporating video counting into their Internet-of-Things systems. The pedestrian, vehicle and bicycle counts are integrated with, for example, pollution readings.
Cities can quantify the use of footpaths and cycle ways. Real-time and historical information enables “Big Data” analytics. The data can be used to assess the impact of development initiatives and use the data to inform future decisions.
Automatic Passenger CountingCounting passengers getting onto buses helps protect revenue – reconciling tickets bought with passenger numbers. Record numbers of people getting on and off at each stop. Real-time GPS location of buses gives a clear picture of what’s happening right now.
Installing an Outdoor Counting System. During installation you can easily verify the counts simply by watching the video back and seeing the footfall counts increase as pedestrians walk by. The counts are bi-directional – separate totals of people going both up and down the street in your chosen timeframe. This can might be every quarter-of-an-hour or ever hour, for example.
Our people counter solution helps retailer in gaining their store traffic patterns and allow management team to carry out deep analysis, gain actionable business insights collaboratively. It collects all the data for more than 1000x stores in a single place. It helps retailers in various ways:
Measure Traffic Trends. Get the overview of footfall trend and turn in rate from the street for every day and every hour. Every Monday morning, top management would have a high level footfall report automatically compiled and sent via email. It provides a macro view across all stores in the chain, and could drill down into individual store in question.
Zone analytics. Statistics of how many people were in each zone, how long did they stay, and how many of them are frequent shoppers.
Zone traffic flow also provides insights into the visiting paths of each shopper. How many like to go to the food court first before going to the fashion shops; does the shoppers who went to the luxury floor area also visit the classy restaurants?
Measure Sales Conversion. Sales figures alone don’t tell the full story. By looking at the ratio of traffic to sales, retailers can fairly and accurately compare stores with low volume to stores with high volume. Sales conversion should be the key metrics in all retail business. You should reward your store if it has higher sales conversion. If a store is having poor sales, if the footfall is low, then you should consider closing the store; if it is having low sales conversional, you need to review the store manager performance.
Measure your Marketing Effectiveness. Measure the effectiveness of the marketing campaign and find out what works, what doesn’t, and how to convert traffic into business opportunities. If you spent half a million on a nationwide marketing campaign, you would want to know if it helped to bring in more traffic.
If footfall did not increase, you need to review the ‘attractiveness’ of the marketing campaigns. If footfall did increase, but not sales, then you may need to review the ‘offer’ of your marketing campaign.