People counters are a critical tool to the success of shopping malls.
We have extensive experience in providing people counter to shopping malls of various sizes. By leveraging the data offered by our reporting and graphical interfaces, shopping mall operators can use traffic data to benchmark their performance, determine the effectiveness of marketing campaigns, and substantiate the value of retail spaces.
Usage: Shopper profiling moduleAccuracy: 98% and above.
Reports: Monthly, Weekly and DailyVisitor Trend Analysis.
People counters are placed at the mall entrances for door counting, shopping mall management will be able to understand the visitor count to gain insights on how well the mall is performing and understand the visitor trend over different days of the week and month.
Shopper Journey Profiling Using path counting to visualise the traffic flow of visitors to determine which pathways are often used to plan placements of advertisement displays and digital signages while traffic heatmap provides an in-depth view into how engaged shoppers are to determine the effectiveness of those displays and signages.
Planning Staff Allocations. Monitor footfall through doors, off escalators, out of lifts, down walk-ways and across squares.
A rack of footfall counters in their lockable enclosure show current occupancy on PCs and meters.
Track visitor movements: where are people going?
Use across many shopping centres.
Count footfall both going past and into each retail unit.
See which entrances and areas have the most traffic, and at which times of the day.
Give companies concrete data about where to place their vending machines, adverts or display booths for the most eyeballs.
Accurate, reliable, count using CCTV cameras and intelligent, networked, counting units.