People counters in your retail stores
With increasing competition from traditional bricks and mortar retailers, online stores, pop-up stores and everything in between, stores today need to make the most out of every consumer that enters their store. While retailers are generally satisfied with the sales transaction value and the number of consumers that made a purchase, it is visibility into the consumers that did not make a purchase that matters. As consumers that purchased something were satisfied, retailers having insight into how many people were dissatisfied, why they were dissatisfied, and who is dissatisfied is more important in improving the operational success of a business.
Sales Conversion: Turning shoppers into buyers. By looking at the sales data alone, it is hard to say if the particular store is performing good or bad. Combining sales data with store footfall provides you with the true measure of a store’s key performance indicator. Sales conversion is calculated by combining footfall data with sales data which will allow users to identify the missed opportunity of sales compared to their performance of sales.
Marketing Effectiveness: Measuring the impact of advertising and promotion evaluating and quantifying the impact of a marketing campaign based on metrics such as store footfall, number of new customers created, visit frequency of customers, and sales conversion rate. With the marketing effectiveness report, users will be able to determine the impact and return on investment of advertising efforts.
Staff Planning: Having the right number of staff planning is not about reducing the number of staff in the sales floor at a specific time of day, but rather having the right number of staff at the right time in the right place. With the visibility on when there are the highest opportunities for sales conversion, users will be able to align the deployment of staff with customer traffic to optimise the budget of working hours.
People counter for shopping malls: We have worked with countless contractors and technical consultants in delivering the most satisfying and suitable experience for our users. We are able to work to provide footfall data by predicting and planning the number of counters that will be required throughout the whole mall, the length and coverage area of each counter, and the placement of the counters. With the ability to measure footfall data for shopping malls, meeting the challenges of managing a large influx of shoppers is of no issue.
Zone Profiling: Users will be able to determine which area of the mall is underused and which is a populated area. From this distinction, users will be able to adjust the rental cost of tenant spaces accordingly.
Traffic Flow: Shopping centres are generally levelled. With the insight to determine which level of a shopping mall is more popular, users will be able to determine which level of a shopping mall is more popular. Understanding the popularity of a level of shopping mall will allow the developers to understand the consumer base as malls are generally sectioned by the department.
Heat Map: Provides visibility into a number of engaged customer and respective engaged time by color spectrum. The higher the tendency of the colour towards red, the higher the customer engagement. This will allow users to determine the duration customer has been within one area.