Our solutions offer an opportunity for businesses and organisations to accurately monitor footfall within their locations, allowing for an unprecedented level of business optimisation and smarter, data-driven decisions.
The Automatic People Counting System is an electronic device used for counting people who are coming into the premises.
It is mounted perpendicularly on the top of the entrance door, and periodically sends the data of a number of visitors to the central server.
The central database collects the data from each of the stores and compiles reports showing the historical trends, allowing the user to do a comparison and integrate with sales data for the sales conversion.
Users can log in to the software and view the reports anytime at any place or export the data to another business system.
A People Counting System gives you the tools to save money, gain valuable analytics & key performance indicators, improving the visitor experience and optimising your operations.
Of all people counting methods, video-based people counting is the most accurate at over 98%.
Our People Counting systems not only measure footfall and count people but monitor queues, display occupancy, track shoppers around stores, show heat maps of most visited areas, log passenger numbers and provide marketing data. The technology provides the basis for many applications in retail, leisure and other sectors.
Who uses People Counters?
Many different types of businesses and activities find it useful to count people: smart cities, shopping centres, retail chains, museums, libraries, other public buildings, sporting venues, exhibition centres, theme parks, banks, hotels, buses, trains, restaurants and so on.
The video people count data lets them make informed decisions about their business. Our software correctly identifies people indoors and outdoors. You can configure each counting area according to the situation: optimising for crowds, compensating for reflections, monitoring queues, ignoring children or setting people to be counted only when they turn left or go straight on
Retail – Retailers gain many insights from counting people. With accurate figures for sales conversion rate, dwell times, queueing times, popular store areas and other indicators, retail managers take informed steps to improve sales. Our experience shows that an increase of 30% in sales is achievable in just a few months, without any increase in store traffic.
Smart Cities More and more town managers are using people counts in their smart city networks. The data helps quantify the use of footpaths. It provides both real-time and historical data for big data analytics. Businesses looking to open a new shop or restaurant gain accurate figures for footfall past their proposed location to help them assess the potential for their new venture.
The Smart People Counters are attached to lampposts around the town. They are also used inside public buildings and shopping centres. To effectively serve people it helps if the town authorities know how many people are going where and when. The flow of pedestrians affects the whole environment. It is important to know not only the numbers of people but also how the numbers change over time.
An accurate people metering system provides feedback on changes in people’s behaviour within the city and allows the council to effectively manage the flow of people, vehicles and bicycles around the area. This is also known as smart mobility.
Public Transport Automated passenger counts help bus operators plan their timetables and routes and justify any grants they get for running a particular service. Another benefit is the increase in fare revenue produced by cross-checking passenger numbers with issued tickets. The automated passenger counting system (APC) provides reliable data at a low cost, no matter how busy the service.
An APC system on its own provides valuable information, but when you add vehicle tracking you can see where a bus or train is as well as how many people are on it.
Exhibition Centres Accurate real-time occupancy and footfall figures help conference and exhibition centres to run more efficiently and be critically managed to get the optimum use of the centre.
Libraries More and more libraries are reaping rewards from visitor counters. They are using them to save money, improve services, determine how the facilities are being used and, increasingly, to justify their existence.
Data on an online cloud platform or local server The data collected from the counters are updated to the cloud server regularly and in the event of a network disruption, the data is stored on the counter till the network connection is restored.
Data stored on the hardware loggers for 9 months.
The reports and data can be accessible at any time, and in any place in the world, from the cloud server using secure login credentials.
Data can also be sent to a local server for BI analysis. Local Server installation is also possible for those who want to store the data locally.
Continous hardware and Software Upgrades. We believe in continuous improvement, so even after installing your unit, it is regularly updated with new improvements and features making it future-ready. The hardware is equipped with a very strong processor to handle any future enhancements.
Verifiable Accuracy Report We believe in the transparency and authenticity of our counters. Once a counter is installed, our technicians will optimise each counter and perform a manual audit to ensure that each counter accuracy is above 95%. If the accuracy is doubtful you can always run a verification test on the counter and compare the results of the counter with your manual count.
Remote Connectivity hardware Units allowing us to remotely connect to the units anywhere in the world for calibration, accuracy validation and maintenance.
Bi-directional counting We use a series of advanced highly pixellated video processing algorithms to count human traffic bi-directionally.
With the ability to count in two directions, users will not be required to perform a manual calculation to determine the actual count of visitors. U-turn not counted
Through an advanced filtration system in the algorithm for processing, our highly advanced algorithms can intelligently distinguish when a person is not truly entering the store.
Distinguish random movement As customer tracks can vary significantly and certain behaviours will skew data and create false counts.
To counteract this issue and enhance the accuracy of footfall and dramatically reduce false counts, in and out are only counted if a person’s behaviour is indicative of an entrance or exit.
Eliminate shadow counts by using highly sophisticated calibration tools, an advanced algorithm and stereo lenses to recreate a field of depth after a visitor enters the store, the counter does not rely on background image processing to count the visitor. As such, changes in the colour pattern or saturation of background have no bearing on the accuracies of the counter.
Exclude children and trolleys advanced height filtering is automatically configured for children and shopping carts from being counted.
As both children and shopping carts are not the direct purchaser or consumer, they have no purchasing power and will only falsified conversion rates when they are counted.